Description:
Games and puzzles company YWOW Brands collaborated with Kraft Heinz for novelty puzzles featuring iconic Kraft Heinz branding and iconography.
The partnership celebrated several Kraft Heinz brands with YWOW Brands creating novelty puzzles themed to each one. These puzzles were all designed to resemble the specific packaging of each Kraft Heinz brand that was included in the promotion.
The partnership created puzzles featuring Heinz, Kool-Aid and Jell-O.
Partnership Opportunity:
YWOW Brands/Toys
Partner/Category:
Kraft Heinz /CPG
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Female
Tweens
Teens
Family
Promotional Elements:
Advergame
Licensed Product
Branded Content
In-Store / Retail
On Pack
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Other
Online
Other
Created On:
2021-07-19
Last Modified on:
2021-07-19
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
