Description:
Zappos teamed with Imagine Dragons to lend their support to the Tyler Robinson Foundation with the release of a limited-edition COTU Classic Superga sneaker. Supported by Zappos For Good, the company’s charitable arm, were two designs by Imagine Dragon’s album cover artist Tim Cantor, in support of the foundation’s mission to help families both financially and emotionally that have found themselves dealing with pediatric cancer. The looks, which featured a sketched floral designs on the upper and laces, came in a watercolor and black-and-white version. Both styles retailed for just under $80 and were available online at Zappos.com while supplies last. Imagine Dragons launched TRF after meeting Tyler Robinson, a young boy with a rare form of cancer.
Partnership Opportunity:
Zappos/Fashion
Partner/Category:
Imagine Dragons /Music
Timing:
October 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Signage
Influencers / Brand Ambassadors
Signage
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-10-22
Companies Involved
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