Partnership:

ZATHURA and Yahoo!

Description:
Sony Pictures Entertainment partnered with Yahoo! and NBC to promote the Noveber 11, 2005 theatrical release of ZATHURA. The promotion encouraged consumers to enter the sweepstakes online for chances to win a trip for four to Los Angeles and the chance to ride the ZATHURA float from the television show, The Apprentice, in the Hollywood Christmas Parade. Other prizes included ZATHURA board games, ZATHURA video console games or ZATHURA t-shirts. The offer ended November 8, 2005.
Partnership Opportunity:
ZATHURA/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Yahoo! /Online
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-10
Companies Involved
Sony Pictures Entertainment
Tuck

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