Partnership:

ZENITH and Susan G. Komen Foundation

Description:

As part of the ongoing partnership with the Susan G Komen®, the world’s leading breast cancer organization, 2023 saw the unveiling of a one-of-a-kind ZENITH CHRONOMASTER Original Pink timepiece at the prestigious Phillip’s New York Watch Auction: EIGHT, with 100% of the proceeds donated to the organization.

Crafted in a 38mm steel case, and furnished with the latest-generation El Primero, an automatic high-frequency chronograph, the CHRONOMASTER Original Pink stood out with its diamond-studded lugs and alluring metallic pink dial. The piece came with the option of an additional strap of the winning bidder’s choosing and a certificate of authenticity, making it a one-of-a-kind collectable.

Partnership Opportunity:
ZENITH/Fashion
Company:
Susan G. Komen
Partner/Category:
Susan G. Komen Foundation /Non-Profit Organizations
Timing:
June 2nd Quarter 2023
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Collectible
On Pack
Media Elements:
Direct Marketing
Created On:
2023-11-03
Last Modified on:
2023-11-03
Companies Involved
Susan G. Komen
Susan G. Komen
Tuck

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