Zenni eyewear partnered with the Golden Guardians, Houston Outlaws and Pittsburgh Knights to become the Official Eyewear of each esports team.

The partnerships consisted of Zenni creating on-site activations at esports events as well as activating through various online content collaborations. All esports teams also featured Zenni branding on their uniforms.

Additionally, Zenni debuted co-branded social media channels for each team as well as promoting Zenni's blue light blocking lens technology, Bloks, that had the potential to benefit the entire gaming community.