Partnership:

Zenni and Golden Guardians, Houston Outlaws and Pittsburgh Knights

Description:

Zenni eyewear partnered with the Golden Guardians, Houston Outlaws and Pittsburgh Knights to become the Official Eyewear of each esports team.

The partnerships consisted of Zenni creating on-site activations at esports events as well as activating through various online content collaborations. All esports teams also featured Zenni branding on their uniforms.

Additionally, Zenni debuted co-branded social media channels for each team as well as promoting Zenni's blue light blocking lens technology, Bloks, that had the potential to benefit the entire gaming community.

Partnership Opportunity:
Zenni/Fashion
Partner/Category:
Golden Guardians, Houston Outlaws and Pittsburgh Knights /Gaming & Esports
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-21
Companies Involved
Tuck

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