Description

Our Art & Graphic is the perfect choice for a professional artist or those that want a more premium art experience. Our products are vetted to ensure optimal fad resistance and are made to last. We have a complete assortment of drawing tools, pens, pencils and gift items.

Faber-Castell’s Art & Graphic collection is of the highest quality art products for professional artists.

Select from our Polychromos Artists’ Color Pencils, Albrecht Durer Artists’ Watercolor Pencils, Pitt Artist Pens, Castell 9000, and many more premium quality, professional-grade products. 

Additional Comments

• Professional and/or Advanced Artists 
• Engages in art as a career
• Exhibit a wide range of interests, 4 or more 
• 31-40 strong user group of FC brand 

Behaviors

• Color Pencil, Marker and Graphite Pencils are driving categories
• Drawing & Painting are top activities
• More brand loyalists - Pitt Artist Pen users are more likely to use other FC products, across several categories
• In Store purchasing is preferred (color visuals, tactile purchase)

Purchase Drivers

• 81% of professional artists want to buy sustainable materials
• Demand for tools are are durable and versatile
• Options for curated sets (convenience) but also open stock choices (refills and self selected colors)

Shopping

• Blick (online & in store)
• Michaels
• Hobby Lobby
• JoAnn
• Amazon
• Art specialty stores