Description

B.O.S.S. serves nearly 350,000 Single Soldiers

OVERVIEW

The mission of B.O.S.S. is to enhance the morale and
welfare of single soldiers, increase retention, and
sustain combat readiness. B.O.S.S. serves nearly 350,000
Single Soldiers (active, guard and reserve), single parents,
geographical bachelors, and other branches at 64 Army
Communities around the globe. BOSS program conducts
nearly 1,400 events annually with nearly 222,000 soldiers
attending. BOSS webpages on MWR websites receive over 300,000 vis over 300,000 visitors annually.

BRAND INTEGRATION & ADVERTISING

Static signage (banner) inside all garrison BOSS facilities

Opportunity for company engagement at BOSS Council meetings at select garrisons

Company staffed display booth w/ sampling at select garrison BOSS events

Logo inclusion in BOSS programming/event collateral materials (inclusive of all printed
campaign/event materials/promotions at select garrisons)

Co-branded naming rights (& wall wrap) inside Warrior Zone facilities

DIGITAL & OTHER OPPORTUNITIES

Sponsored content (Article + Logo) on BOSS program page-HQ ArmyMWR.com

Brand integration on HQ Social Media BOSS posts (FB, Twitter, Instagram)

Company logo on BOSS campaign centralized promo across all garrison MWR websites

*Custom packages, category exclusivity, multi-year options or other
benefits may also be available. Final investment subject to industry-related
pricing structure, exclusivity, and selection of participating installations.

Investments begin at $106K

Additional Comments

• Provide leisure activities and opportunities for community support
• Serve as a tool for commanders to gauge the morale of single soldiers regarding quality of life issues
• Designed to be the collective voice for single soldiers through the chain of command
• Promotes Army values
• Disseminates command messages through "peer to peer" campaigns
• Serves as an advisory group to identify and develop garrison MWR programs that meet the needs of this demographic
• Target Single Soldiers, 18-25 years old
• Army Baseline standards for staffing, equipment, training and programming

• Quality of life: Serving of community councils
• Recreation & Leisure: Planning and participating in various recreational activities
• Community Service: Improving community relationships through volunteer activities