Opportunity:

Creativity for Kids

US Marketer:

Faber-Castell USA

Type:
Brand CPG
US Release Date:
Evergreen
Target:
Female
Preschool
Adults 25-34
Adults 35-44
Adults 45-54

Description

Creativity for Kids inspires children to have fun while being creative! Creative activities encourage 21st century skill building. Open a box to find everything you need for a hands on and sensory experience! Our activities have been thoughtfully curated for children ages 3 and up!

Creativity for Kids offers fun and creative experiences today to nurture children’s confidence for life. 40+ years of experience makes us THE experts in the creative activities category that we founded. We know that engaging children in creative activities develops confidence through problem solving, self-expression and independence.

Award-winning and highly engaging, the Creativity for Kids line has a wide variety of activities for girls and boys. Craft activities kits span a variety of subcategories such as fashion, jewelry, paper & memory crafts, light-up crafts, room décor, preschool crafts, sensory crafts, GROW gardening crafts and holiday crafts.

Additional Comments

Profile

  • Mom of kids ranging from age 3 to age 9
  • Mom is ~28-50 years old
  • Consumer is diverse, enthusiastic advocates who value creativity and imagination

Behaviors

  • Holiday season (Oct-Dec) drives sales
  • Mom prefers to shop online
  • Target segment appreciates and values creative experiences

Purchase Drivers

  • Consumers purchase for birthday gifts, rainy
  • days, screen free time or even as a “reward”
  • Seasonal-themed sales are on the rise (Easter,
  • Halloween & Christmas)
  • Activity trumps price, brand, quality

Shopping

  • Amazon
  • Barnes & Noble
  • Hobby Lobby
  • JoAnn
  • Kohl’s
  • Mastermind
  • Meijer
  • Michaels
  • Target
  • Toy Stores
  • TRU Canada
  • Walmart

Created On:
2023-01-26
Last Modified on:
2024-01-09
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