Description

Creativity for Kids inspires children to have fun while being creative! Creative activities encourage 21st century skill building. Open a box to find everything you need for a hands on and sensory experience! Our activities have been thoughtfully curated for children ages 3 and up!

Creativity for Kids offers fun and creative experiences today to nurture children’s confidence for life. 40+ years of experience makes us THE experts in the creative activities category that we founded. We know that engaging children in creative activities develops confidence through problem solving, self-expression and independence.

Award-winning and highly engaging, the Creativity for Kids line has a wide variety of activities for girls and boys. Craft activities kits span a variety of subcategories such as fashion, jewelry, paper & memory crafts, light-up crafts, room décor, preschool crafts, sensory crafts, GROW gardening crafts and holiday crafts.

Additional Comments

• Mom of kids ranging from age 3 to age 9
• Mom is ~28-50 years old
• Consumer is diverse, enthusiastic advocates who value creativity and imagination

Behaviors

• Holiday season (Oct-Dec) drives sales
• Mom prefers to shop online
• Target segment appreciates and values creative experiences

Purchase Drivers

• Consumers purchase for birthday gifts, rainy
• days, screen free time or even as a "reward"
• Seasonal-themed sales are on the rise (Easter,
• Halloween & Christmas)
• Activity trumps price, brand, quality

Shopping

• Amazon
• Barnes & Noble
• Hobby Lobby
• JoAnn
• Kohl's
• Mastermind
• Meijer
• Michaels
• Target
• Toy Stores
• TRU Canada
• Walmart