Happiness Is…

US Marketer:

Peanuts Worldwide

Entertainment Classic Characters
US Release Date:


Spreading Happiness Since 1962!

For over 7 decades, Snoopy, Charlie Brown, and the rest of Charles Schulz’s beloved characters continue to resonate with fans around the world.

PEANUTS speaks a universal language – and has also introduced a vocabulary all its own: “Good grief!,” “security blanket,” and “Happiness is…” The Happiness Is message has always been integral to Peanuts – and now we want to share the stewardship of this important message.¬†

Peanuts is a top 10 licensed brand with 92% consumer awareness!

Why Peanuts is the perfect partner to create value for the community by:

  • Deepening customer relationships and loyalty
  • Increasing market basket/share of wallet
  • Saving money, living better, and healthier¬†
  • Creating a compelling shopping experience¬†
  • Taking care of people, the community, and the planet
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People Involved (2)
Tim E
Tim E SVP, Licensing & Operations Peanuts Worldwide
Scott S
Scott S VP, Licensing (Hardlines & Partnerships) Peanuts Worldwide

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