Description

THE WALK OF FAME: THE MOST FAMOUS SIDEWALK IN THE WORLD!

Almost 3,000 stars on the Walk of Fame, it is one of the most notable sidewalks in the world! The 1.2 mile strip starts at Hollywood Blvd. and La Brea and continues to Hollywood and Gower, is undoubtedly one of the most successful marketing ideas ever produced. 

In 1978, the Cultural Heritage Board of the City of Los Angeles designated the Hollywood Walk of Fame as Los Angeles Historic-Cultural Monument #194. In 1984, a fifth category of “Live Theatre” was added to allow persons who excelled in all types of live performance to be considered for stars. In 2020, a sixth category of “Sports Entertainment” was added to allow persons who excelled in sports across mediums to be considered for stars. With about 25-30 induction ceremonies annually broadcast around the world, the constant reinforcement provided to the public has made the Walk of Fame one of the top visitor attractions in the world!

FUN FACTS:

• The Walk of Fame consists of 6 unique categories: Motion Pictures, Television, Recording, Radio, Live Theatre/ Live Performance and Sports Entertainment
• The Walk of Fame Star is the only award that the honoree can share directly with their fans
• Multiple stars are allowed and the legendary entertainer Gene Autry is the only celebrity to have a star in five Walk of Fame categories
• Anyone can nominate a celebrity for a star, but the star must agree
• There are 15 fictional celebrities with Walk of Fame stars; Mickey Mouse was the first to be inducted in 1978
• The icons and stars are created out of brass and a custom mix of terrazzo that is a family kept secret

BRAND DNA:

• Timeless
• Distinctive
• Authentic
• Celebrity

With 20+ million visitors in 2019, the Hollywood Walk of Fame is a prime tourist destination and the cultural center of Los Angeles and the world. The Hollywood Walk of Fame receives over 10 billion impressions per year.

KEY SPONSORSHIP CATEGORIES:

• Automotive
• Beauty
• Beverage & Spirits
• Entertainment
• Fashion & Retail
• Financial
• Insurance
• Travel
• Technology

CONGRATULATIONS GIFT:

Congratulations Gift to each honoree who is selected to receive a star on the Hollywood Walk of Fame. Be part of the occasion by contributing to the official Congratulations Gift! The gift can include products from a variety of unique companies. From flowers to a bottle of champagne.

Each Honoree will be gifted our new official Walk of Fame Bomber Jacket, not sold in sores and exclusive to Walk of Famers. 

BARRICADE ADVERTISING:

Advertise on our on-venue barricades with your logo or artwork. 

GIFTING SPONSOR:

Annual sponsorship – ability to gift honorees, celebrity guests, and press. Paid sponsorship must also include the product (Retail Value $25+, no coupons). 

PRINT ADVERTISING:

Each month the Hollywood Walk of Fame advertises in Variety Magazine with a full-page congratulatory ad where our Gold sponsors will be featured. 

BROADCAST STATION (TWO SPONSORS ONLY):

Utilize 30 second ads or stills on our digital screens alongside the podium and at the broadcast station.

CLOSING CEREMONY & RECEPTION:

The Walk of Fame produces about 25-30 ceremonies a year. Each star ceremony brings together Hollywood’s elite with about 60 industry guests. An official sponsor can host the reception immediately following each star ceremony. What better way to engage with the most affluent and influential artists and creatives than with our Closing Ceremony & Reception. 

Additional Comments

ANNUAL FEES:

Please Contact Evolution USA to discuss.

Travis J. Rutherford - Chief Revenue Officer

travis@evomgt.com

512-828-6362