MUSIC CITY JULY 4TH: LET FREEDOM SING

Opportunity:

US Marketer:

Nashville Convention and Visitors Corp

Type:

Entertainment/Attractions

US Release Date:

4 July Annual

Target:

Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults

Description

Music City’s signature July 4th celebration “Let Freedom Sing!” presented by Dr Pepper continues to draw hundreds of thousands of people annually. In People enjoyed the festivities and the nation’s largest fireworks display!

Nashville continues to be named as a top destination to enjoy July 4th, providing brands with great opportunities for one-on-one interaction, activation, and fun for the entire family.

Conde Nast Traveler Online – “The Best 4th of July Fireworks in the USA”

Thrillist Online – “Everything You Must Do In Nashville This Summer” “Nashville is rightfully proud of its fireworks display, one of the most impressive in the entire country. While other cities also fill the skies with pyro, Nashville adds the musical component with live accompaniment by the Grammy award-winning Nashville Symphony Orchestra, the Nitty Gritty Dirt Band, Chris Young, and others.”

Additional Comments

Guest Profile

Crosses all age, gender, income and ethnic demographics
20-29 Years of Age 23.57%
30-39 Years of Age 20.6%
40-49 Years of Age 19%
50-59 Years of Age 18%
60+ 5.5% of Guests HHI $50,000 - $74,999
22.1% of Guests HHI $75,000 - $99,999
21.4% of Guests HHI $100,000 - $149,999
18.7% of Guests HHI $150,000 +
41.1% of Guests attended with Children
4 was the average Party Size

Great mix of Nashville locals and visitors
64.4% Visitors and 26.5% Local
9.1% Visitors were International Guests
Australia, Brazil, Canada, France, Norway, Germany, Philippines, UK and more

Top Ten States
AL, IL, IN, KY, FL, NY, PA, TN, TX, VA

Created On:

2009-03-27

Last Modified on:

2017-08-29