U.S. Army MWR
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Description
Overview:
• Program runs May through August
• 60+ Library locations worldwide
• 27 Million+ minutes read by Army participants in 2025
Key Sponsorship Opportunities for:
• Educational Brands
• Consumer Tech
• Arts & Crafts
• Consumer Goods & Services
• Insurance
Benefits:
• 4+ months brand exposure (May-August)
• Brand integration on web, digital, social & print marketing
• Websites: Army MWR HQ + 60+ Army installations
• Digital Signage: 400+ digital signs & billboards
• Social Media: Organic reach to 800K+ followers across Army MWR HQ + 60+ Army installations’ social pages
• On-site company signage and product displays
LEARN MORE and connect with Cynthia Truitt to discuss partnerships.
Additional Comments
• During the summer months, the Department of Defense (DoD), along with Army Libraries around the globe, host a range of free activities for children, teens, and adults that encourage and
support a love of reading.
• Participants are provided the opportunity to earn incentives by reaching their reading and activity goals.
• This year’s campaign is titled, “Plant a Seed…
Ask us about:
Marketing Partnerships, Sponsorships
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