Welcome to the Santa Monica Pier! Celebrating its 115th Birthday in 2024, this is an amazing moment in Pier history. Each year, one of the world’s most widely recognized destinations welcomes 12 million people, and millions more via our digital platform, to experience our events and programs across the arts, fitness, music, food & wine, culture and entertainment.

Our mission is to curate the pleasure pier experience for locals, visitors, and admirers, and we are a 501(c)3 organization responsible for the Pier experience, preserving and developing its memorable character and its unique feeling of escape and excitement. When you partner with SMPC, we work to elevate your brand experience to the same standard. Our offices in the National Historic Landmark Looff Hippodrome above the Carousel further inspire us to dream up winning strategies and creative executions. Let’s conjure up compelling partnerships together.