MTN DEW^® and the BORDERLANDS^® movie partnered to celebrate the film based on the best-selling video game franchise that defined the looter-shooter genre.

Fans could enter the codes from their specially marked MTN DEW bottles to gain gaming rewards or stock up for BORDERLANDS-themed vault drops and co-branded swag.

Additionally, MTN DEW created a BORDERLANDS-themed Desert Mountain Motel at San Diego Comic-Con, where fans could experience the BORDERLANDS world, including massive props, room sets, tasty treats and, of course, its own branded take on the vintage-style neon motel sign.