Description:
Macy’s and Sour Patch Kids teamed up to celebrate the annual MACY’S THANKSGIVING DAY PARADE. The partnership included the candy brand’s first ever Thanksgiving Parade float, nearly three stories high and portrayed Sour Patch Kids characters causing shenanigans as they take over a replica of the annual parade event.
Partnership Opportunity:
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Sour Patch Kids /CPG
Timing:
November 4th Quarter 2017
Target:
Male
Female
Family
Female
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Product Placement
Created On:
2020-11-30
Last Modified on:
2017-11-09
Companies Involved
Macy’s Branded Entertainment Group
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