Description:
The Jel Sert Company partnered with skating apparel company DGK on a promotion celebrating OTTER POPS.
The partnership consisted of a capsule collection of co-branded items. The OTTER POPS x DGK line included skate decks, hats, stickers and more. The design of the line evoked OTTER POPS characters such as Louie-Bloo, Raspberry, Sir Isaac Lime, Alexander the Grape and more.
There were 35 limited-edition items in total, ranging in price from $4 to $100.
Partnership Opportunity:
The Jel Sert Company/CPG
Company:
The Jel Sert Company
Partner/Category:
DGK /Fashion
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Branded Content
Collectible
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2026-02-25
Companies Involved
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