The Jel Sert Company and the Los Angeles Zoo partnered to celebrate "World Otter Day" on May 31, 2017. As part of the OTTER POP VIBES TOUR, Jel Sert set up the OTTER POPS Beach Bungalow inside the park for a four-day activation and passed out complimentary ice pops and giveaways at their prize wheel for visitors to enjoy.

The activation included a special animal enrichment, where otters were fed frozen fish treats at the river otter exhibit, and signage for the event was placed throughout the zoo.