Partnership:

Otter Pops and Los Angeles Zoo

Description:
The Jel Sert Company and the Los Angeles Zoo partnered to celebrate "World Otter Day" on May 31, 2017. As part of the OTTER POP VIBES TOUR, Jel Sert set up the OTTER POPS Beach Bungalow inside the park for a four-day activation and passed out complimentary ice pops and giveaways at their prize wheel for visitors to enjoy.

The activation included a special animal enrichment, where otters were fed frozen fish treats at the river otter exhibit, and signage for the event was placed throughout the zoo.

Partnership Opportunity:
Otter Pops/CPG
Company:
The Jel Sert Company
Partner/Category:
Los Angeles Zoo /Attractions
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Event / Activation / Experiential
Media Elements:
Micro site
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Tuck

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