Description:
The Jel Sert Company and the Oklahoma City Zoo teamed up to celebrate “World Otter Day” on May 31, 2017. The partnership included a 3-hour otter enrichment activity in the Big Rivers Building in Oklahoma Trails’ exhibit to raise awareness for the river otter. Jel Sert gave out free OTTER POPS to zoo visitors and created custom frozen treats for the exhibit's river otters as well.
Partnership Opportunity:
Otter Pops/CPG
Company:
Partner/Category:
Oklahoma City Zoo /Attractions
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Product Giveaways
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
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