Otter Pops and Telepictures

Partnership:

Description:

The Jel Sert Company and Telepictures' ExtraTV teamed up to promote the 2017 “Otter Pop Vibes Tour”. The partnership included a sweepstakes offering one lucky viewer a year’s supply of Otter Pops. Fans could participate by tuning into the show's broadcast and completing an online entry form on ExtraTV’s website. The sweepstakes period ran from April 25 – September 30, 2017.

The promotion was featured in and ExtraTV segment hosted by Charissa Thompson at Universal Studios Hollywood. Theme park visitors who stopped by the set received frozen ice bar samples, as well as T-shirts featuring the OTTER POPS characters.

Partnership Opportunity:

Otter Pops/CPG

Company:

The Jel Sert Company

Partner/Category:

Telepictures /Television

Timing:

April 2nd Quarter 2017

Target:

Male
Female
Kids (6-11)
Tweens
Family

Promotional Elements:

Branded Content
Premiums / Giveaways
Product Demonstrations / Sampling
Contest / Sweepstakes